How to Promote Your Business Using Ezine Articles
Submitting articles to ezines is a practice with a dual impact on your profits: it helps you decrease advertising expenses while increasing sales.
The following are a few of the central benefits of having articles written by you published online.
Resource Box: This exposure is fr^ee advertising. The resource box is a short paragraph about the author that publishers usually request with article submissions. It is included at the bottom of the published article and is an opportunity to brand yourself, your business, and your website. The minimum it should contain is your name, business name, and web site address. Space permitting, the resource box should also include a tag line, email address, credentials, etc.
In-bound Linking: Because of the resource box, each time your article is published you should get a link back to your website. Each inbound link to your site benefits your site's search engine ranking.
Building Credibility: Published articles help establish your expertise. You develop a position of authority in your field and recognition with respect to the topics you cover in your writing. It is easier to gain a prospective client's trust when you have the credibility of being a published author. Prospects who trust you are more likely to make a purchase.
Targeted audience: Your article and business information is being sent out to a number of people who have subscribed to the publisher's list because they are highly interested in the subjects of the ezine. They are pre-targeted for you. Note that you can maximize that effect by submitting your articles to more than one ezine publisher.
Exposure: When your article is sent out to a publisher's list, that's an excellent result of your efforts. In addition, many publishers place articles from the current issue on their home page, and then archive the articles.
Visitors often refer to the archives before deciding whether to subscribe, and so the exposure you receive from each article extends beyond the initial publication date.
Leverage: Any article can be used for multiple purposes.
That's leverage. Some possibilities include using an article as the platform for a presentation, or expanding the content to create a special report or ebook. Of course, remember to publish the article on your own web site, which is good for many reasons, including the fact that search engines like to see additions of content.
Viral Marketing: Submit articles to sites and publishers that have a fr~ee content directory allowing visitors to republish articles intact. This multiplies exposure. Also, allow ezine publishers to include your articles in their fr^ee ebooks, provided that your resource box is included.
Again, since these are being given away, your ad exposure multiplies.
If you could benefit from any of these seven reasons for writing articles, then the time for action has arrived. Go to any search engine, and type in a phrase something like:
ezine publishers. You could narrow the search by including the topics you'd write and include the word fr`ee.
Once you've found some publishers, and you know there's an audience out there for your subjects, write your first article. Be sure to proofread your finished article; your intention is to establish credibility, and to brand your business. A well-written and polished piece will help you accomplish a favorable result.
After you've published your first article, you'll want to do it again. Continue to spread the word all over the internet about you and your business.
The following are a few of the central benefits of having articles written by you published online.
Resource Box: This exposure is fr^ee advertising. The resource box is a short paragraph about the author that publishers usually request with article submissions. It is included at the bottom of the published article and is an opportunity to brand yourself, your business, and your website. The minimum it should contain is your name, business name, and web site address. Space permitting, the resource box should also include a tag line, email address, credentials, etc.
In-bound Linking: Because of the resource box, each time your article is published you should get a link back to your website. Each inbound link to your site benefits your site's search engine ranking.
Building Credibility: Published articles help establish your expertise. You develop a position of authority in your field and recognition with respect to the topics you cover in your writing. It is easier to gain a prospective client's trust when you have the credibility of being a published author. Prospects who trust you are more likely to make a purchase.
Targeted audience: Your article and business information is being sent out to a number of people who have subscribed to the publisher's list because they are highly interested in the subjects of the ezine. They are pre-targeted for you. Note that you can maximize that effect by submitting your articles to more than one ezine publisher.
Exposure: When your article is sent out to a publisher's list, that's an excellent result of your efforts. In addition, many publishers place articles from the current issue on their home page, and then archive the articles.
Visitors often refer to the archives before deciding whether to subscribe, and so the exposure you receive from each article extends beyond the initial publication date.
Leverage: Any article can be used for multiple purposes.
That's leverage. Some possibilities include using an article as the platform for a presentation, or expanding the content to create a special report or ebook. Of course, remember to publish the article on your own web site, which is good for many reasons, including the fact that search engines like to see additions of content.
Viral Marketing: Submit articles to sites and publishers that have a fr~ee content directory allowing visitors to republish articles intact. This multiplies exposure. Also, allow ezine publishers to include your articles in their fr^ee ebooks, provided that your resource box is included.
Again, since these are being given away, your ad exposure multiplies.
If you could benefit from any of these seven reasons for writing articles, then the time for action has arrived. Go to any search engine, and type in a phrase something like:
ezine publishers. You could narrow the search by including the topics you'd write and include the word fr`ee.
Once you've found some publishers, and you know there's an audience out there for your subjects, write your first article. Be sure to proofread your finished article; your intention is to establish credibility, and to brand your business. A well-written and polished piece will help you accomplish a favorable result.
After you've published your first article, you'll want to do it again. Continue to spread the word all over the internet about you and your business.
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