Entrepreneur's Lab - Test your Market before Investing
"Entrepreneurial Laboratory" is what the Internet has transformed into during the last ten years. Amazingly, the year was 1993 when Marc Andreasen launched the first ever "point & click" Internet browser called Mosaic at a trusting world. And, an Internet usable by every person was born!
You no longer needed to learn strange programming languages before you could work a computer. Providing that your fingers could wiggle and your sight could identify tiny images on the screen, you were able to use your computer and to communicate with lots of people.
>From the time when the Internet first appeared, it contained
a galaxy of stuff covering a mind-boggling range of topics.
The Internet quickly became an alternative for audio systems, VCR, telephone, and in some situations, television.
Yet, for an entrepreneur, the most persuasive - and perhaps life changing - role of the Internet is its power as a virtually on-the-spot, inexpensive medium for direct mail advertising.
I'm not talking about corporate-style TV advertising that seeks to win design awards and shape brand image. I'm talking about advertising that calls you to action, as opposed to TV ads that leave you half smiling and wondering "What's that all about?" This action might entail phoning a customer center, downloading an e-book, signing up for further information, or even supplying your credit card data so as to order online goods & services!
Magazine advertisements commonly cost hundreds or up to thousands of dollars to set up. Then, the business has to wait weeks or months before getting back responses. In contrast, the Internet Entrepreneur can set up a small ad for a little more than tens of dollars or up to a couple hundred dollars and have the first visitor to his website within minutes! Measuring the performance of an ad in this manner is remarkable considering it takes only a few hours.
You will automatically know which campaign is profitable and you're leaving behind risky ways of advertising that can cost a fortune.
Is your business ready to grasp hold of this opportunity?
Will adding a new online operation make a difference in revenue in your current business? Or do you want to launch a completely new business venture online?
Considering that many of the payment, fulfillment and ordering processes can be automated - along with many sales processes too - this amazing technological medium contains outstanding commercial power.
Although tapping into this takes a range of skills from computer literacy, through copy-writing, to Direct Marketing, there are only 2 fundamental activities required:
1. You must bring the right visitors to your website.
2. You then must persuade these visitors to perform desired actions.
Is it simple? In principal, the answer is yes. However, in practice, you need to answer several important questions along the way:
- Do you know who are your "right visitors"?
- Do you know where to find them?
- Do you know how to lead them to your website?
- Do you know if your market is large enough?
- What's more, do you know what to ask and do for your visitors once they arrive?
- Do you know the percentage of visitors you can count on to respond?
- Do you know how to increase these odds?
You no longer needed to learn strange programming languages before you could work a computer. Providing that your fingers could wiggle and your sight could identify tiny images on the screen, you were able to use your computer and to communicate with lots of people.
>From the time when the Internet first appeared, it contained
a galaxy of stuff covering a mind-boggling range of topics.
The Internet quickly became an alternative for audio systems, VCR, telephone, and in some situations, television.
Yet, for an entrepreneur, the most persuasive - and perhaps life changing - role of the Internet is its power as a virtually on-the-spot, inexpensive medium for direct mail advertising.
I'm not talking about corporate-style TV advertising that seeks to win design awards and shape brand image. I'm talking about advertising that calls you to action, as opposed to TV ads that leave you half smiling and wondering "What's that all about?" This action might entail phoning a customer center, downloading an e-book, signing up for further information, or even supplying your credit card data so as to order online goods & services!
Magazine advertisements commonly cost hundreds or up to thousands of dollars to set up. Then, the business has to wait weeks or months before getting back responses. In contrast, the Internet Entrepreneur can set up a small ad for a little more than tens of dollars or up to a couple hundred dollars and have the first visitor to his website within minutes! Measuring the performance of an ad in this manner is remarkable considering it takes only a few hours.
You will automatically know which campaign is profitable and you're leaving behind risky ways of advertising that can cost a fortune.
Is your business ready to grasp hold of this opportunity?
Will adding a new online operation make a difference in revenue in your current business? Or do you want to launch a completely new business venture online?
Considering that many of the payment, fulfillment and ordering processes can be automated - along with many sales processes too - this amazing technological medium contains outstanding commercial power.
Although tapping into this takes a range of skills from computer literacy, through copy-writing, to Direct Marketing, there are only 2 fundamental activities required:
1. You must bring the right visitors to your website.
2. You then must persuade these visitors to perform desired actions.
Is it simple? In principal, the answer is yes. However, in practice, you need to answer several important questions along the way:
- Do you know who are your "right visitors"?
- Do you know where to find them?
- Do you know how to lead them to your website?
- Do you know if your market is large enough?
- What's more, do you know what to ask and do for your visitors once they arrive?
- Do you know the percentage of visitors you can count on to respond?
- Do you know how to increase these odds?
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